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drupa Imaging Summit: Make the Future of Printing visible and successful

  • Publicado el 27 de Mayo de 2024

The future of photographic innovations, image generation with artificial intelligence, the priority of sustainability issues, or clarifying what image quality means for print - the drupa Imaging Summit on May 30th and 31st at drupa will deal with current topics relating to the printed image, its technologies and business cases. Top-class speakers will give around 20 keynote speeches on the topics of technology, business, sustainability, innovation and artificial intelligence, as well as the special relationship between images, image data and print.

drupa Imaging Summit: Make the Future of Printing visible and successful

The drupa Imaging Summit kicks off on Thursday, May 30th at 11:00 am with "Image Generation via Artificial Intelligence: Tools & Workflows" by Andreas Jürgensen (founder of AI Imagelab | ai-imagelab.de). In his talk, he will answer questions such as: What is the current state of AI-generated images? Which programs are currently relevant - and which ones should you keep an eye on? And in which applications will they become relevant?

At 11:30 am, "Picture This: How AI is Revolutionizing Imaging" by Dennis Oberfeld (Customer Engineer Google Cloud) follows. He will discuss Google's powerful AI solutions and how they are streamlining workflows and producing stunning results. Dennis will also talk about upscaling, watermarking, and provide practical tools for businesses and creatives alike.

Then, Dr.-Ing. Björn Schwarzbach (Managing Director/COO ORWO NET GmbH) will provide an overview of how AI is being used in image labs today and in the future, and the innovative business potential it offers with his talk "From Pixels to Print: Leveraging AI for Enhanced Photo Product Quality and Efficiency" at 12:00 am.

The afternoon starts at 12:30 pm with the lecture “AI Unveiled: Navigating Past, Present, and Future in Photo Print Innovation”, presented by Sarah, Lefebvre (Director of Marketing EyeQ Imaging Inc). Sarah connects the present-day applications of AI to real-life use cases and the impacts they have on the printing industry. And she shows the opportunity to explore the intersection of innovation and practicality at the forefront of AI technology.

The next speaker will be Adrian Rohnfelder (Founder AI Imagelab) at 1:30 pm, who talks about “The influence of Artificial Intelligence on future print products”. In this highly illustrated and entertaining presentation, Adrian Rohnfelder outlines possible print products of the future as a result of the new generative AI possibilities: Changes through AI support for existing products, key social media drivers such as pets and selfies for a flood of AI-generated images and possible consumer wishes for 2D, 3D and 4D printing. At 2:00 pm, Google Manager Dennis Oberfeld talks about “Transform at Speed: The Power of Cloud for Digital Innovation”. Dennis shows how Google Cloud empowers businesses to transform and innovate at an unprecedented pace.

The next presentation “Expanding the expressive capabilities through FUJIFILM’s imaging technology” by Katsuyuki Takada (Head of Ink Development for Inkjet Printers FUJIFILM Business Innovation Co., Ltd.) starts at 3:00 pm. FUJIFILM has developed a new technology to print structural colors using inkjet. This decoration method does not use pigments or dyes. It develops a fine structure that reflects specific wavelengths of light on a substrate by printing. The technology that enables this natural structural color through digital printing has been praised as a technology that greatly expands the possibilities of expression. Katsuyuki Takada will also introduce the audience to the latest technology in metallic colors such as gold and silver.

Afterwards, at 4:00 pm, Stephan Hankammer (Prodekan Alanus Hochschule für Kunst und Gesellschaft, Bonn) will speak about "How do we make companies regenerative?”. Stephan is co-founder and scientific director of the Institute for Regenerative Economy (REGWI), professor for sustainable corporate management, innovation and entrepreneurship at the Alanus University of Arts and Social Sciences in Alfter near Bonn, head of the B.A. program Sustainable Economy, and thought leader for interdisciplinary business approaches to a sustainable regenerative economy.

His part will be followed by "Sustainability in the printing industry: From a holistic approach to changing actions" by Henning Ohlsson (founder of Ohlsson Consulting) at 4:25 pm. He was Director Sustainability for Epson Europe, overseeing all ESG (Environment, Social, Governance) activities across EMEA. In 2020, Henning was ranked 9th in the top 100 global CSR influencers compiled by Assent Compliance. Today, he leads a network and think tank of international sustainability consultants.

At 4:45 pm, Andreas Peter Asel (Market and Business Development Manager Circularity Epson Europe) will address the important topic of "Closing the Resource Loop in the Printing Industry". Andreas is building the new material recycling segment for the printing industry in Europe and driving environmentally conscious solutions. He is a well-known keynote speaker with a proven track record at international conferences.

At 5:10 pm, Jerome Cochet (Co-Founder & MD goodcarbon GmbH) will explain "How to confidently deliver on your net zero and nature positive commitments through high quality carbon credits". Jérôme has a strong business and marketing background, having previously worked for McKinsey & Co and Zalando, where he founded Zalando Marketing Services.

The first day of the drupa Imaging Summit will conclude with a Sustainability Panel with the previous speakers at 5:40 pm and an Imaging and Printing Networking Evening at 6:00 pm.The second day of the drupa Imaging Summit starts on Friday, May 31st at 11:00 am with the topic "Photographer meets Print Service Provider" by Jochen Kohl (Managing Director of K2 Studio and Studio 911 and Head of Marketing ILFORD EU). Jochen will provide interesting answers to questions such as how do photographers see their images and how much is this influenced by digital presentation media alone? And how does the print service provider see it?

Peter Hytrek, CEO of DINAX, will speak at 11:30 am about "Ease of use: The key to environmental savings and success in the print business". Especially in the POS and in-house areas, printing is often done by inexperienced users. Mirage from DINAX is the key to achieving outstanding results with ease and confidence.

At 12:00 am, Viesus CEO Servi Pieters will highlight the key aspects of "Prints enhanced in the blink of an AI". Servi offers a behind-the-scenes look at the algorithms used by leading names in the photo printing industry to minimize suboptimal prints. Largely unknown to the public, Viesus' AI technology works as an invisible yet powerful force, enhancing millions of images every day with unmatched precision and consistency.

The inspiring topic "How XR will evolve and potentially change our lives" will be presented by Vijay Kishan Rao (Vice President of VCX-Forum e.V. and Mobile Product Manager at Vodafone) at 12:30 pm. With XR, Pervasive Computing and AI, there will be a shift where the interaction between humans and digital entities will take a quantum leap towards an intuitive, inclusive and immersive experience.

"Sustainable Photography with Nikon's Z System" is the topic of Daniel Ziegert (Manager Professional & Educational Business Nikon Europe BV) at 1:30 pm Daniel will explore the innovative features of Nikon Z cameras and lenses and their role in creating value-added products. Investing in high quality Nikon equipment leads to stunning visuals and promotes sustainable practices.

Why are photos taken with a smartphone so brilliant? The presentation "Computational Photography: More than a single image" by Dietmar Wüller (CEO Image Engineering, President of the VCX Forum) at 2:00 pm. provides the answer. How is it possible that these small cameras are now able to deliver the same and sometimes even better image quality than regular consumer cameras? The answer is "computational photography". Dietmar will explain some of these methods and give an overview of the current technology.

Embark on a journey with Heidemarie Hinger (Product and Business Development Manager Hahnemühle FineArt GmbH) as she unlocks the secrets of sustainable paper production in her talk “Sustainable Paper: Nurturing Creativity, Preserving Nature” at 2:30 pm. Get ready to be inspired by eco-friendly printing practices and real-world success stories that prove artistry and environmental stewardship go hand in hand.

The drupa Imaging Summit will be accompanied by the photo exhibition "1253 m" by photographer Ralf Baumgarten. The exhibition shows pictures from the last German coal mine "Prosper Haniel" at a depth of 1253 meters. The exhibition was photographed with two analog Canon F-1 cameras from the 1970s. As part of drupa, the exhibits demonstrate the visual power of perfectly printed photographs. The DNA of photography as a print medium is to capture decisive moments and make them relivable for the viewer.

drupa 2024 is open to trade visitors from Tuesday, 28 May to Friday, 7 June 2024, Monday - Friday from 10:00 to 18:00, Saturday + Sunday from 10:00 to 17:00. The day ticket costs 60 euros, the 3-day ticket 165 euros and the 5-day ticket 255 euros. Information on parking tickets and tickets for local public transport is also available in the ticket shop: www.drupa.de/1130.

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